"Design is visual — but experience isn't. What does your idea sound like? Feel like?"

Do this now

Pick three senses that aren't sight. Describe your current concept through each one — a sound, a texture, a temperature, a weight. Then translate one of those qualities into a visual decision. Rough, sharp, warm, slow — make it visible.

Unpack

Sensory thinking breaks you out of purely visual problem-solving, which is where most design gets predictable. A layout can feel heavy or light. A typeface can feel scratchy or smooth. When you start from sensation rather than appearance, you often arrive at more distinctive and resonant visual choices.

Draw it.

Fast and messy is better than perfect.