"Stop adjusting it. Take it apart completely and see what survives."

Do this now

Identify the four components of your current idea — message, format, visual approach, tone. Remove one entirely. Rebuild the idea without it. Sketch both versions side by side.

Unpack

Tweaking is not the same as rethinking. When you break it apart you find out which elements were actually doing the work and which were just habits. What survives the deconstruction is usually the core of something worth keeping.

Draw it.

Fast and messy is better than perfect.