"List everything you think is fixed about this project. Now question all of it."

Do this now

Write down three things you're assuming about this project — format, audience, tone, whatever feels obvious. Flip each one. Sketch what the idea looks like if the opposite were true.

Unpack

The most interesting design decisions often come from questioning what nobody thought to question. A safe reversal changes the surface. A real one changes the idea. The test: does flipping the assumption make you slightly uncomfortable? Good. That's where something new is.

Draw it.

Fast and messy is better than perfect.