01
Exploration stage
Generate directions
Multiply possibilities.
The hook
"Your first idea is a starting point, not a solution."
→ Do this now
Create 5 genuinely different ideas.
Change the concept, not just the colour, layout or style.
If they all feel like versions of the same idea, keep going.
WHY IT HELPS
It is easy to spend hours developing the first idea before knowing if it is the best one.
Quickly exploring different directions gives you options before you commit and helps you avoid getting stuck too early.