← Use visual rhetoric
Card 5 of 5Print ⎙
05
Rhetoric stage
Show, don't just tell
Make the evidence part of the communication.
The hook
"Sometimes showing something is more convincing than claiming it."
Do this now
Find one claim your project makes.
Ask:
Can I show this instead of saying it?
Use:
process · material · behaviour · evidence · data · consequence
to make it visible.
WHY IT HELPS
A claim becomes stronger when the audience can see what supports it.
Evidence can make the message more credible and meaningful.