← Use visual rhetoric
Card 5 of 5Print ⎙
05
Rhetoric stage
Show, don't just tell
Make the evidence part of the communication.
The hook
"Sometimes showing something is more convincing than claiming it."
→ Do this now
Find one claim your project makes.
Ask:
Can I show this instead of saying it?
Use:
process · material · behaviour · evidence · data · consequence
to make it visible.
WHY IT HELPS
A claim becomes stronger when the audience can see what supports it.
Evidence can make the message more credible and meaningful.