Rhetoric
Use visual strategies — communicate ideas beyond the obvious
Visual rhetoric separates design that communicates from design that just looks good. This card introduces strategies for creating more layered, persuasive outcomes.
- 01Open →
Metaphor
The most memorable designs don't explain the idea — they make you feel it through something else.
- 02Open →
Hyperbole
Realistic is forgettable. Push it until it's almost too much — that's usually where it starts working.
- 03Open →
Juxtaposition
Put two things that don't belong together in the same frame. Watch what happens between them.
- 04Open →
Intertextuality
Every design exists in conversation with everything that came before it. Use that conversation deliberately.
- 05Open →
Transparency
Showing how something works is itself a design decision. Often the most convincing one.
- 06Open →
Historic visual styles
Every visual style is a shortcut to a set of values. Learn the shortcuts.