← Use visual rhetoric
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01
Rhetoric stage
Use metaphor
Communicate one idea through another.
The hook
"Sometimes showing the idea indirectly makes it stronger."
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Complete:
This idea is like ______.
Avoid the first obvious answer.
Ask:
What qualities do they share?
Turn that connection into a quick visual.
WHY IT HELPS
Metaphor helps make abstract ideas easier to understand and remember.
It creates meaning by connecting the message to something the audience already recognises.