"The most memorable designs don't explain the idea — they make you feel it through something else."

Do this now

Complete this sentence: 'This idea is like...' Pick something unexpected, not the first thing that comes to mind. Sketch what that comparison looks like as a visual. If it's too obvious, push further.

Unpack

Metaphor works because it borrows meaning from something the audience already understands and transfers it to something new. The trap is reaching for the familiar metaphor everyone else uses — that's not communication, it's wallpaper. The best visual metaphors feel surprising and inevitable at the same time.

Draw it.

Fast and messy is better than perfect.