Exaggerate

Push one idea further than reality.

The hook

"Exaggeration can make the message impossible to ignore."

Do this now

Choose the most important part of your idea.

Push it to an extreme:

scale · quantity · contrast · repetition · impossibility

Make a quick version.

Then ask:

What became clearer when I exaggerated it?

Exaggeration makes emphasis visible.

Pushing something beyond reality can reveal what the project is really trying to say.