Exaggerate

Push one idea further than reality.

The hook

"Exaggeration can make the message impossible to ignore."

→ Do this now

Choose the most important part of your idea.

Push it to an extreme:

scale · quantity · contrast · repetition · impossibility

Make a quick version.

Then ask:

What became clearer when I exaggerated it?

Exaggeration makes emphasis visible.

Pushing something beyond reality can reveal what the project is really trying to say.