"Realistic is forgettable. Push it until it's almost too much — that's usually where it starts working."

Do this now

Take the most important element of your concept. Exaggerate it to an extreme — scale, contrast, quantity, absurdity. Sketch the realistic version next to the exaggerated version. Which one do you remember?

Unpack

Hyperbole in design isn't dishonesty — it's emphasis. The failure mode isn't going too far — it's not going far enough. Timid exaggeration just looks like a mistake. Committed exaggeration looks like a decision.

Draw it.

Fast and messy is better than perfect.