← Use visual rhetoric
Card 3 of 5Print ⎙
03
Rhetoric stage
Juxtapose
Create meaning through contrast.
The hook
"Put two things together and let the relationship do the talking."
→ Do this now
Choose two things that create tension:
old / new
natural / artificial
calm / chaos
public / private
want / reality
Place them together.
Ask:
What does the relationship between them say?
WHY IT HELPS
Placing contrasting ideas together can reveal tension, difference or contradiction.
The relationship between the two elements creates the meaning.