"If you don't know what success looks like before you start, you'll only recognise it by accident."

Do this now

Complete this sentence: 'This project will be successful if the audience [thinks / feels / does] something specific.' Write it down and check it against your problem statement. If they don't match, one of them is wrong.

Unpack

Visual success and design success are not the same thing. Something can look good and do nothing. Success belongs to the audience, not the designer — it's defined by what changes for them. Set your criteria before you design, not after, otherwise you'll just decide whatever you made was the goal all along.

Draw it.

Fast and messy is better than perfect.