Unpack the brief

A clear brief gives you direction.

The hook

"Don’t start designing until you know what you’re actually being asked to do."

→ Do this now

Rewrite the brief in your own words.

Then identify:

Core message: what needs to be communicated? Deliverables : what do you need to make?

Must-haves: what cannot change?

What's unclear: what do you still need to find out?

Then sort anything else into:

Fixed · Flexible · Unknown

When you feel stuck, go back to the brief. Separate what you know from what you are assuming.

Clear the uncertainty before you start solving the design.