Core
Card 1 of 6
01
Sense-making stage

Clarify the brief

You think you understand what's being asked. You probably don't.

The hook

"You think you understand what's being asked. You probably don't."

→ Do this now

Rewrite the brief in your own words in under five sentences. Identify one thing that's unclear or missing before you touch anything else. Separate what is fixed, what is flexible, and what is unknown — treat each differently.