Insight
Card 4 of 4
04
Insight stage

Reframe through insight

Following a trend isn't the same as having something to say. What do you actually think?

The hook

"Following a trend isn't the same as having something to say. What do you actually think?"

→ Do this now

Look at your current concept direction honestly. Write: 'Instead of focusing on [current direction], I will focus on [what the insight actually reveals].' If the second half is basically the same as the first, the insight hasn't landed yet.