Go deeper

Look beneath the first observation.

The hook

"The first observation is usually the obvious one. Keep asking why it matters."

→ Do this now

Write one thing you have noticed.

Then complete:

This suggests that…

This matters because…

If the second sentence changes how you see the project, you may have found an insight.

An observation tells you what is happening.

An insight helps explain why it matters.

That extra layer can give the project more depth and a stronger reason for the design direction.