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03Insight stage

Insight

Find the insight — identify what really matters

Insight turns ideas into meaningful concepts. This card moves beyond surface observations to uncover what's actually driving what you see.

Focus · Reveal · Prioritise
  1. 01

    Surface vs deeper insight

    The obvious observation is the one everyone else will make too. Keep going.

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  2. 02

    Identify tension

    The most interesting design problems live in the gap between what people say and what they actually do.

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  3. 03

    Validate the insight

    An opinion isn't an insight. What actually supports what you think you've found?

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  4. 04

    Reframe through insight

    Following a trend isn't the same as having something to say. What do you actually think?

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