Validate the insight

Check that your thinking holds up.

The hook

"Do not believe an idea just because it sounds right."

→ Do this now

Find something that supports your insight:

research · observation · behaviour · real example

Then ask:

What evidence might challenge it?

An opinion is not automatically an insight.

Checking your thinking helps you avoid repeating assumptions, trends or ideas simply because everyone else is saying them.

A stronger design comes from a position you can actually support.