Insight
Card 3 of 4
03
Insight stage

Validate the insight

An opinion isn't an insight. What actually supports what you think you've found?

The hook

"An opinion isn't an insight. What actually supports what you think you've found?"

→ Do this now

Find one piece of evidence that supports your insight — a research finding, a real-world example, a documented behaviour. Write: 'This insight is supported by...' If you can't find anything, ask whether the insight is real or just a feeling dressed up as a conclusion.