Storytelling
Card 5 of 5
05
Framing stage

Test your message

Your intention and your audience's experience are two different things. Find out which one actually exists.

The hook

"Your intention and your audience's experience are two different things. Find out which one actually exists."

→ Do this now

Show your work to one person without explaining it. Ask three questions: what does this make you feel? What do you think it's saying? Does it feel credible and appropriate? Write down their answers before you respond.