05 — Test your message
Your intention and your audience's experience are two different things. Find out which one actually exists.
"Your intention and your audience's experience are two different things. Find out which one actually exists."
Do this now
Show your work to one person without explaining it. Ask three questions: what does this make you feel? What do you think it's saying? Does it feel credible and appropriate? Write down their answers before you respond.
Unpack
Pathos, logos, ethos — emotion, logic, credibility — are a practical testing framework. Strong feeling but no clarity means the message is lost in the atmosphere. Perfect logic but no emotion means no one cares. Test it before you present it, not after.
Draw it.
Fast and messy is better than perfect.