Define the core message

Know what you want the audience to remember.

The hook

"If you cannot explain the project clearly, the audience will struggle too."

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Complete:

This project is really about ______.

Then ask:

What is the one thing I want the audience to take away?

Remove anything that competes with that message.

Projects often become overloaded with ideas.

A clear core message helps you decide what belongs, what can go, and what deserves the most attention.