Storytelling
Card 2 of 5
02
Framing stage

Structure the message

Your audience doesn't experience your idea all at once. They move through it. Are you guiding them?

The hook

"Your audience doesn't experience your idea all at once. They move through it. Are you guiding them?"

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Map your current project into three stages — what they encounter first, what builds in the middle, what lands at the end. If you can't describe each stage in one sentence, the structure isn't clear yet.