02 — Structure the message
Your audience doesn't experience your idea all at once. They move through it. Are you guiding them?
"Your audience doesn't experience your idea all at once. They move through it. Are you guiding them?"
Do this now
Map your current project into three stages — what they encounter first, what builds in the middle, what lands at the end. If you can't describe each stage in one sentence, the structure isn't clear yet.
Unpack
Sequence is a design decision. What comes first shapes how everything after it is understood. This applies to a Behance folio, a brand, a UX flow, a campaign. Dumping information without sequence forces the audience to do the organising work themselves — and most won't bother.
Draw it.
Fast and messy is better than perfect.