← Shape the story
Card 3 of 3Print ⎙
03
Framing stage
Test the story
Find out what the audience actually understands.
The hook
"Your intention and their experience may not be the same."
→ Do this now
Show the project to someone without explaining it.
Ask:
What is this about?
What did you notice first?
How did it feel?
What do you remember?
Then compare their response with what you intended.
WHY IT HELPS
You already know the project because you made it.
A new viewer does not.
Testing reveals where the message, hierarchy, tone or sequence needs more work.