Create rhythm + consistency

Give the audience a visual pattern they can learn.

The hook

"Repeating clear decisions makes a design easier to follow."

→ Do this now

Choose the elements that repeat:

type · colour · spacing · shapes · image treatment

Check whether they behave consistently.

Then trace the path your eye takes through the design.

Does it flow in the order you intended?

Repetition helps build consistency and gives the audience visual rules they can learn.

Rhythm and movement help guide the eye through the design.