← Build the visual hierarchy
Card 1 of 4Print ⎙
01
Language stage
Make the important thing obvious
The audience should know where to look first.
The hook
"If everything has equal weight, nothing feels important."
→ Do this now
Identify the one thing the audience should notice first.
Now check:
size · position · contrast · weight
Does the design make it obvious?
If not, change it.
WHY IT HELPS
Hierarchy shows the audience what matters and what to look at next.
Scale is one of the simplest ways to make importance visible.