01 — Hierarchy
If someone has to work out where to look first, the design isn't finished yet.
"If someone has to work out where to look first, the design isn't finished yet."
Do this now
Number every element in your layout 1 to 10 in the order a viewer's eye actually travels — not the order you intended. If the numbers don't match your intention, that's what to fix.
Unpack
Hierarchy isn't decoration — it's an argument about what matters most. Size, contrast, weight, and placement are the tools. The viewer shouldn't have to decide where to start. That decision belongs to the designer. Three levels is usually enough — primary, secondary, supporting.
Draw it.
Fast and messy is better than perfect.