Hierarchy
Design the visual language — use form to communicate clearly
If your design isn't working, one of these eight principles is probably why. Use this card as a diagnostic checklist — find what's broken and fix it.
- 01Open →
Hierarchy
If someone has to work out where to look first, the design isn't finished yet.
- 02Open →
Contrast
If you have to look closely to see the difference, there isn't enough contrast.
- 03Open →
Scale
Make something bigger. Much bigger than feels comfortable. Now it's probably about right.
- 04Open →
Alignment and structure
Randomly placed elements look accidental. Intentional alignment looks considered.
- 05Open →
White space
The empty space is doing as much work as the content. Are you letting it?
- 06Open →
Repetition and consistency
Inconsistency reads as carelessness, even when it wasn't.
- 07Open →
Rhythm and flow
Draw the path your eye takes through this design. Is that the path you intended?
- 08Open →
Balance
Your layout is leaning. You probably already know which side.