02
Language stage

Create contrast

Difference helps information stand out.

The hook

"If everything looks similar, the audience has to work harder."

→ Do this now

Look at the elements that need to feel different.

Check:

light / dark · big / small · bold / light · dense / open

Make the difference clearer.

Try viewing the design in black and white. Does the hierarchy still work?

WHY IT HELPS

Contrast helps separate information, create emphasis and improve legibility.

Difference helps the audience understand what matters.