← Build the visual hierarchy
Card 2 of 4Print ⎙
02
Language stage
Create contrast
Difference helps information stand out.
The hook
"If everything looks similar, the audience has to work harder."
→ Do this now
Look at the elements that need to feel different.
Check:
light / dark · big / small · bold / light · dense / open
Make the difference clearer.
Try viewing the design in black and white. Does the hierarchy still work?
WHY IT HELPS
Contrast helps separate information, create emphasis and improve legibility.
Difference helps the audience understand what matters.