02 — Evaluate impact
Your design will affect people beyond the ones you designed for. Have you thought about who else is in the room?
"Your design will affect people beyond the ones you designed for. Have you thought about who else is in the room?"
Do this now
List three things — what your audience understands from your design, what they feel, and what they do differently because of it. Then ask: what effect does this have beyond the immediate user? Write down one unintended consequence, positive or negative.
Unpack
Impact isn't just whether the message landed — it's what the design does in the world once it leaves your hands. The most damaging design choices are usually the ones nobody thought to question — accessibility ignored, cultural context missed, behaviour nudged in a harmful direction without intent.
Draw it.
Fast and messy is better than perfect.