Digital
Card 3 of 5
03
Translation stage

Iterate and refine

One version isn't a decision. It's a starting point you mistook for a destination.

The hook

"One version isn't a decision. It's a starting point you mistook for a destination."

→ Do this now

Create three versions of your current design — not three colour variations, three genuinely different structural or conceptual approaches. Pin them up or lay them side by side. Which one surprises you? Start there.